Running a Screen Program

About this manual

What this manual is, and what it is not.

The approach

Running a Screen Program covers the business side of deployed screens — buying, building, operating, and monetizing — for the person who owns the program after the ribbon is cut. The recurring theme is that screens are operated, not purchased.

What this is not

No company, platform, network, or product is named anywhere on this site. Nothing is sponsored, affiliated, or ranked.

Review

Chapters are re-read periodically; the footer carries the last full review date. Last full review: June 2026.